The core ethos of our business is to design and produce outdoor trail and fieldwear that is durable, original and made for real British weather. We do this by incorporating our own experience, customer feedback and by working closely with a British factory to produce our final product.

Winter doesn’t have to push your outdoor routine indoors. As an article in The Guardian recently highlighted in their piece on how to stay warm while exercising outdoors, the key is simple: build warmth from the inside out.

• Get outside for 10 minutes first thing in the morning

• Try a lunchtime walk across the fields

• Have a weekly “weather doesn’t matter walk”

How do you manage the transition between seasons? Spring is still a little way off but for me February can be tougher to appreciate as the joy of embracing the cosiness of being indoors and novelty of wrapping up warm when venturing outdoors really starts to wear off.