The Muddy Meadow Story

British outdoor clothing & gear inspired by nature

Muddy Meadow is a British outdoor lifestyle brand born from a love of nature, practical design, and life in the countryside. Founded after a move from Bath to the Chew Valley—and inspired by our roots in rural New Zealand—we create durable, weatherproof clothing and gear for people who live and breathe the outdoors.

Growing up on dairy farms and exploring the bush in gumboots, we learned early on that the right gear makes all the difference. Today, we live in the British countryside on a historic property dating back to the 14th century, with our dogs and our trusty Land Rover Defender. Our own meadow is now both our playground and our inspiration.

Our mission: outdoor gear that works with the weather

At Muddy Meadow, we believe in embracing the seasons, not battling them. That’s why we design robust, functional outdoor clothing and accessories that are made to last. Whether you're hiking, dog walking, gardening, or exploring muddy trails, our products are built to handle the elements and keep you comfortable.

Why choose Muddy Meadow?

We started Muddy Meadow because we couldn’t find the kind of high-quality, practical outdoor gear we needed—so we made it ourselves. Our collection is designed for real life in the countryside, with a focus on:

  • Durability – Tough materials that stand up to mud, rain, and wear

  • Functionality – Thoughtful features that make outdoor life easier

  • British Craftsmanship – Proudly designed and made in Great Britain

Join the Muddy Meadow community

We’re more than just a brand—we’re a lifestyle. Follow us on Instagram and Facebook for behind-the-scenes stories, outdoor inspiration, and product updates. Read our Journal for seasonal tips and countryside living or visit our online shop to explore our latest range.

Discover the joy of the outdoors—rain, mud, and all—with Muddy Meadow